1. Drucker talks about how even though objects such as fences cannot elaborate on their purpose or meaning, they are still able to invoke a reference. What other things are able to allude to a specific expectation or function?
2. What do you think the effect on society and business would be if language stopped being so elusive and became purely informational or instructive? If every company stopped using specialized spelling and visible attractions to try and endorse their product, would people just not buy the product at all? In other words, how much of an effect do you think the advertising actually has on the way we choose to spend our money?
3. Drucker was talking about the mathematician Clifford Pickover who calculated how long he had to live. If possible, would you want to know the day of your death? Why or why not?
4. What do you think are the requirements for something to "exist"? Does it need to be physical? Or it does have to have a personal effect on you? What are existence's parameters?
5. Whether it be a twig, a face, or a culvurt, what is something "so clearly meaningless that they never seemed worth a second thought" that you think would teach you something or interest you were you to spend more time considering it?
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