What do you think the effects would be on student's learning if the textbooks were written and printed differently, different layouts, different fonts, different pictures, etc., than the standard textbook?
What are some company's logos you can think of that may imply specific purposes or instill certain images in your head?
What is the first thing that you notice on a computer screen or in a book and why do you think that is? Do you notice pictures, the script, charts, graphs, etc. first and do you think the author intended for this to be true?
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